Opening Keynote speaker
Dr. Andras Kemeny
President and co-founder, Driving Simulation Association, France Member of Board of Directors, ASAM, Germany Conference Chairman
“XR based Driving Simulation for Vehicle Engineering Design, Testing and RegulationAugmented Reality and Autonomous Vehicles”
If XR based driving simulation is used since several decades , it is introduced today in many affordable as well as high-performance driving simulation systems, including digital driver station models and AI generated virtual environments and scenarios for vehicle engineering design, testing and regulation for ADAS and autonomous vehicles.
Automobile OEM Keynote speakers
Alessandro Salgarello (Chassis Advanced Engineer, Hyundai, Europe)
Pilyoung Jeong (Senior Research Engineer, Hyundai, Korea)
“Engineering Emotion: Driving Simulation for Efficient and Flexible Virtual‑Driven Development at Hyundai Motor Group”
How driving simulation is helping Hyundai Motor Group to integrate subjective driver feedback with objective performance metrics, while improving process efficiency.
The presentation highlights how a robust and flexible virtual-driven development workflow enables simultaneous, joint development between NamYang R&D (Korea) and HMETC (Europe).
Stéphane Régnier (Expert Leader Immersive Simulation and Virtual Reality, Renault, France)
“The convergence of XR and driving simulation for customer-centric vehicle Design”
This keynote highlights the growing convergence between XR and driving simulation, combining immersive visualization and dynamic vehicle behavior to support customer-centric vehicle design. It shows how this unified approach enables earlier, more holistic evaluation of the customer experience across the development process